Rufly Review 2026 - Is Rufly's eSIM reliable?
At a glance
Reviews & ratings
Pros & cons
👍 What we like
- ✓Unlimited plans with fixed pricing per duration.
- ✓Installation before departure thanks to QR code sent by email.
- ✓Tethering included on Rufly plans.
- ✓Europe and Balkans plans suited for multi-country trips.
- ✓Ten percent of every order is donated to stray dog shelters.
- ✓Free Travel Impact Passport to track visited countries and cumulative donations.
👎 What we like less
- ✗Plans are data-only, without calls or SMS on the eSIM.
- ✗Speed is reduced to 5 Mbit/s after 500 MB daily at full speed.
- ✗Speed may drop to 512 kbit/s after a total volume depending on plan duration.
- ✗No top-up offered during the stay.
- ✗Compatibility depends on an unlocked eSIM phone; some Android models sold in China or Hong Kong may be incompatible.
- ✗An individual plan does not automatically work in other countries; a regional plan is needed for multi-country trips.
What is Rufly?
What is Rufly?
Rufly is a UK-based travel eSIM provider operated by Rufly Ltd. Its plans allow using mobile data on local networks without buying or inserting a physical SIM card. eSIMs are data-only and do not provide phone numbers, calls, or SMS. Rufly offers plans for single countries as well as regional Europe and Balkans plans. Available durations are 7, 15, or 30 days. After payment, a QR code is sent by email and remains available in the customer account; installation is generally done via Wi-Fi before departure, then the eSIM is activated on arrival on a local network.
Plans overview
Destinations covered by Rufly
Coverage broken down by region. Tap a region to see its countries.
Our verdict
Rufly offers unlimited data eSIMs for 73 destinations, with 7, 15, or 30-day plans and activation via QR code before departure. Ten percent of every order supports stray dog shelters.
Popular alternatives
Frequently asked questions
No, Rufly is not a scam: it is a reliable, well-known eSIM with a 3.5/5 rating in our test, coverage across 73 destinations and access to local 4G/5G networks (speed depends on local coverage). Just make sure your phone is eSIM-compatible before buying.
Rufly covers more than 73 destinations. Availability and network quality depend on the destination and the local partner operator: check that your travel country is covered before buying.
The main downsides we found in our test: Plans are data-only, without calls or SMS on the eSIM, Speed is reduced to 5 Mbit/s after 500 MB daily at full speed, Speed may drop to 512 kbit/s after a total volume depending on plan duration, No top-up offered during the stay, Compatibility depends on an unlocked eSIM phone; some Android models sold in China or Hong Kong may be incompatible and An individual plan does not automatically work in other countries; a regional plan is needed for multi-country trips.
It depends on your destination and budget: Rufly scores 3.5/5 in our test, but the best value changes by country. Compare current deals in our comparator before choosing.
Choose the Europe plan if you cross several European countries. It covers 33 countries on a single eSIM, with durations of 7, 15, or 30 days.
Yes. Rufly plans are presented as unlimited but are subject to a fair usage policy with 500 MB daily at full speed, then 5 Mbit/s.
Yes. Tethering is included on Rufly plans, subject to the fair usage policy.
No. Rufly eSIMs are data-only and do not provide phone numbers, calls, or SMS. Your regular SIM card can remain active for those services.
In most cases, days start counting when the eSIM first connects to a local network at destination, not at purchase time.
No. Rufly does not offer top-ups during the stay. If you extend your trip, buy a new plan.
A refund is possible if the eSIM hasn’t been installed or used. After activation and data use, the plan is usually non-refundable except in case of fault attributable to Rufly.
The phone must support eSIM and be carrier-unlocked. Most iPhones since iPhone XR and recent Android smartphones are compatible, but some Android models sold in China or Hong Kong may not be.
What to do if Rufly doesn't work?
Check that the phone is eSIM-compatible and unlocked, use a stable Wi-Fi connection, and make sure the QR code hasn't already been used. Contact [email protected] if the problem persists.
Activate the Rufly line, select it as the mobile data line, enable data roaming on this line, and restart the phone if necessary.
Rufly applies 500 MB daily at full speed, then 5 Mbit/s. After 30 GB, 45 GB, or 70 GB depending on plan duration, speed may drop to 512 kbit/s until expiration.
Rufly does not offer top-ups. Buy a new plan and install a new eSIM if you extend your stay.